The Blog

• What Engagement Rate Should Brands Expect From Influencers in 2026?

  The industry average is 1.2%. Most brands don't know that — and agencies don't want them to. Here's what the numbers actually mean, and what you should demand.

  6 June 20265 min readRead →

• Micro vs Macro Influencers: Which Delivers Better ROI in 2026?

  Macro influencers get the headlines. Micro-influencers get the results. Here's the data behind the gap — and when each tier actually makes sense for your campaign.

  5 June 20266 min readRead →

• How to Choose the Right Influencer for Your Brand

  Follower count is the wrong starting point. Here's the five-step process for finding creators whose audiences will actually buy from you.

  7 June 20267 min readRead →